LastPass is a leading identity and password manager, making it easier to log in to life and work. Trusted by 100,000 businesses and millions of users, LastPass combines advanced security with effortless access for individuals, families, small business owners, and enterprise professionals. With LastPass, important credentials are protected and private – and always within reach.

To bolster their brand and raise awareness, we worked with LastPass to develop a creative concept that would be used to build both digital media and a variety of video spots. We worked closely with their creative team to nail down our concept, script, and production. Once we established our main character (Mr. Note-It-All), we worked to build out a fully integrated digital campaign that included digital out-of-home, HTML5 display ads, as well as prominent homepage takeovers.